Secondary wordmark color options can be used for endless style application.

Our preferred colorway. The yellow wordmark should only be used on a black background or on our secondary dark gray.

The best option when you need a pop of color. Black on yellow is appropriate for both small and large applications.

The white wordmark may be used on black backgrounds or with other dark colors. It is often used in web design.

Black on white option is used when color is not an option or in conjunction with other brandmarks.

In this wordmark configuration, always maintain a clear zone around the wordmark to maximize recognition and maintain integrity. These areas should never be intruded upon by any other element. This is a measurement that is equal to the width of the “X” in the primary identifier.

The TRX workdmark should not appear smaller than the minimum size (.125” high) so that it is always recognizable and readable.

In all cases, the TRX wordmark should be treated tastefully and with integrity. It should never be scaled disproportionately large in relation to the piece in which it appears.

In this wordmark configuration, always maintain a clear zone around the wordmark to maximize recognition and maintain integrity. These areas should never be intruded upon by any other element. This is a measurement that is equal to the width of the “X” in the primary identifier.

The TRX workdmark should not appear smaller than the minimum size (.125” high) so that it is always recognizable and readable.

In all cases, the TRX wordmark should be treated tastefully and with integrity. It should never be scaled disproportionately large in relation to the piece in which it appears.

Primary Typeface

Montserrat is the primary typeface for TRX’s communications. It has been chosen because its geometric and modern style reinforces the brand. It features a number of weights and thicknesses in standard and italic versions. This provides maximum flexibility for various applications.

The Google font Montserrat is available for download at:
www.fonts.google.com/specimen/Montserrat

How We Sound

ACTIVE-MINDED
Our words convey strength and action. Users should be motivated to move after they read.

CONFIDENT
Write in a way that communicates expertise—knowledgeable and friendly, not obnoxious.

CASUAL
Write as if you are talking to a friend. We are conversational and professional.

SUPPORTIVE
Our messaging demonstrates that we are here to help, and we have readers’ success in mind.

RALLYING
We speak like our favorite instructors. We motivate without being cheesy.

How We Write

Be succinct, not verbose.
Make paragraphs short and scannable. A paragraph should not have more than 3-4 lines.

Be specific, not vague.
Cut the fluff and say what you mean. Maintain a direct and candid tone.

Be positive, not negative.
Use positive, affirming language. (Example: Use verbs like “will,” “power,” “strengthen,” “motivate,” “inspire,” and “succeed.”). Skip the negative reinforcement or “tough love.”

Be everyday, not technical.
Avoid clinical, technical, or academic jargon. Refer to muscle groups in conversational ways (Lats, glutes, etc.). Use correct grammar, unless it sounds too stuffy.

Be informed, not dumbed-down.
Explain how and why things work without leaning too heavily into jargon. Simplify.

Be democratic, not niche.
Avoid excessively casual or bro-y slang. Don’t be too quirky in your humor.